Our parent company, Data Media Research was established in 1995, in 2007 they decided to share their market research experience with the outside world - and Zussi research was born.
Zussi Research then decided to invest in new, incredibly robust, reliable and flexible software. After an extensive search and select project, ConfirmIT was chosen to be the new platform on which our Zussi Zone would be built.
The Zussi Research team have each received training on the use of the platform, and use it regularly everyday and are highly regarded by the ConfirmIT team as knowledgable, proficient users.
We also use another marvellous piece of software that allows us to conduct online conjoint analysis, called Sawtooth. Zussi Research are the first research agency in the UK to offer conjoint analysis through the ConfirmIT platform.
Zussi Research also have SPSS as a core and basic analytical tool. Zussi Research can also offer mobile market research through its OmniMob via SMS to our Zussi Zone members and also through Bluetooth™ at venues and events.
