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Our services: concept tests

Placing the product in the hands of the customer

Before you transform your concept into a product, Zussi Research can ask our Zussi Zone members what they think about it.

Their input can help you decide which concept has the best chance in the market, which concepts need improvements and which concepts should be left alone!

Using conjoint analysis, Zussi Research can create real life simulations to identify perceptions and favourite product options. Conjoint analysis is a great tool to help establish which combination of a product or services’ features will be the most successful on the market.


A little bit about us

Since 1995 we’ve been providing Market Research to our lovely colleagues at Motors.co.uk, Win4Now, Voiceinacrowd and Opinioniser - all part of Data Media and Research.

In 2007, we thought that we should share our expertise with the world, and that’s when Zussi Research was born, and now we’re part of the Daily Mail and General Trust Group. This partnership allows us access to 4.2 million fully profiled UK consumers, with multiple forms of contact: email, postal, phone and SMS.

It's a unique proposition that could benefit your company enormously. Really. See why with our Omnibus rate card.

Telephone:
0114 281 4568
Fax:
0114 281 5767
Location:
Our location


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